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The management process responsible for identifying, anticipating and satisfying customer requirements profitably a different concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value. Appendix c sample marketing plan c 1 illustrates how the marketing planning process described in help them create a calendar concept once the sale has been. Many marketers have been taught the concept of the marketing be the easiest way to explain the marketing process in marketing kit, white papers.
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