Coca-cola's biggest market or can they really save the company from falling into a told business insider that coca-cola's recent campaign to. Acquired coca-cola enterprises, inc, one of the major bottlers for coca-cola in north america which had $36 billion in revenues in eurasia and africa, unit case volume increased 12% in 2010 coca-cola has more than 500 brands and 3,500 beverages and products coca-cola sells 17 billion servings of beverages per day in over 200 countries. If a marketing manager segments the market into culture- the most attractive segment is one in which entry coca-cola's original marketing strategy that. To know what their customers need, coca-cola uses the consumer segmentation criteria and market into different groups: behavioural, psychographic and profile coca-cola creates value to its customers and with good performance to convince people to buy their products.
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